Loader Img

Tag: Digital

Digital Political Campaigns : How Social Media Is Changing Elections in India

Social media has completely redefined Indian elections, shifting the battleground from rallies to digital screens. Platforms like WhatsApp, Instagram Reels, and YouTube Shorts are now essential for direct leader-to-voter communication, hyper-targeted messaging, and rapid narrative control. While this democratizes outreach and increases youth engagement, it poses critical challenges due to the rapid spread of misinformation, […]